We love data, we are deep diving into it every single day. There are many tools that can help us do this and display all those numbers in a user-friendly way, however, there is one tool that consistently stands out: Tableau. There is a reason why it has become a go-to reporting software around the world, from small startups to large enterprises, it’s really earned its place in the market. Why is it so loved? Let’s explore!
Visualisations
Everybody has a different preference on how they want to see data and being able to tailor it to the way each client wants and needs makes the reporting more accessible for clients. Also, being able to see the data in a visualisation that suits your preferences allows you to spot trends and insights quickly as it’s clear to see, making it easier to communicate complex data to those who may not be familiar with the raw data.
The customisable design options allow you to suit the report to the brand making it blend seamlessly with their internal comms, allowing you to really be part of their team even as an external company. With Tableau Pulse there is a further ability to get a visualisation of how the campaign is tracking to the target with AI generated analysis of the campaign. It also allows users to receive alerts if certain campaigns are exceeding or looking unlikely to reach the target that has been set.
Analytical Capabilities
The powerful analytical side to Tableau is what helps our campaigns excel. Being able to apply sophisticated calculations and forecasting methods in the reports and build around these allows us to make strategic decisions with data to back them. Integrating Python allows us to incorporate complex calculations, making this suitable for all types of users and allow us to expand and continually analyse the data. Being able to code in Tableau means you don’t need multiple platforms to build your data, you can do it all within Tableau, saving the need for another tool and keeping everything in one place.
Flexibility
No matter what organisation you are, Tableau will work for you. It can be customised to fit your specific needs; this is why we are able to use it across all our clients. Having multiple data sources isn’t an issue, there is always a way to connect it efficiently so you can get back to analysing. The tailored reports offer actionable insights for both us and the client, making it clear to all what needs to be completed moving forward.
We can really tailor it to what it’s needed for, and we know everyone likes to focus on different areas depending on where is the company they sit. This means we can have specific tabs for different users allowing them to just see what they need without having to pick apart the data themselves.
Data Connectivity
As touched on already you can integrate Tableau with many platforms and databases. You can use a cloud connection, or you can connect it to an internal database with the help of Tableau Prep. The seamless integration with third-party tools allows for an easy-to-use reporting tool that in the long-term means you save time on the day-to-day reporting so you can spend more time in the data and improving campaigns.
Conclusion
Overall Tableau is more than just displaying the numbers, it creates a story for the client and allows trends to be spotted more efficiently. It improves recruitment marketing every day and allows our campaigns to excel.
If you’re looking to enhance your data and utilise it to improve your campaigns then talk to the experts, and we’ll tell you more. Contact us today or fill in this form for a FREE recruitment marketing audit.
