Effective recruitment marketing, optimised for your employer brand

What we do

Exceptional talent attraction

‘We Optimise’ encapsulates our phenomenal success in our core service delivery of recruitment marketing.

In an industry that often lacks guaranteed outcomes, our data-driven strategies and meticulous human analysis have consistently achieved optimal results for our clients. By continuously refining recruitment channels, budgets, audience engagement, messaging and conversion rates, we ensure that our clients experience superior comfort in planning and budgeting, broader reach to target audiences, on point messaging and maximised ROI.

We don’t compromise, we optimise

And recruitment marketing is just one part of the process. Employers work with us to ensure that all aspects of the candidate to employee journey are as risk-free as possible. From understanding the market and their target audience, how to reach them and with what message; ensuring the candidate journey is simple and intuitive; keeping engagement high; objectively assessing and making hiring decisions; providing a comprehensive onboarding process; right through to induction and beyond. And all this under-pinned by a consistent and authentic employer brand.

Everything we do is driven by our mantra: Measure, Analyse, Optimise, Repeat

Measure


Real-time data is broken down to a granular level, forming the basis for continuously measuring effectiveness.

Analyse


The all-important human touch, where we interpret the data and decide on the best way to optimise the campaigns.

Optimise


We adjust budgets, focus, media channels, imagery, and messaging based on the analysis and current results.

Repeat


A continuous circle of activity, responding to changing client needs, results and local recruitment market conditions.

Often recruitment solutions are founded on and sold with a strongly creative approach. This is something we applaud and incorporate into our own approach. But what looks and sounds good is subjective, whereas effectiveness is objective and measurable.

Are you ready to be optimised?

Come and talk to us about your recruitment challenges and experience how we can optimise our approach and service delivery to give you the best possible outcomes.

Solutions

Successful recruitment and retention are not isolated actions. At We Optimise, we recognise that aligning and optimising a wide range of moving parts is essential for successful talent attraction. Our data-led approach to recruitment marketing also extends to other elements of the process, helping employers eliminate uncertainty from their recruitment strategy.

Employer brand

It all starts with your employer brand. There are many surveys pointing to the advantages to be gained from developing and managing an authentic and consistent employer brand. These range from greater awareness of you as a potential employer, being able to reach deeper into the passive candidate market, raising application levels and conversion at each stage, and creating real advocacy in the hires you make.

Market and candidate research

This helps you to better define where your employment proposition sits in the market, the competitiveness of your salary and benefits and where to reach the talent you need. This in turn helps you optimise the effectiveness of your talent acquisition budget.

Strategy, media planning, campaign activation & management

We know the most effective channels to achieve hiring objectives and we know how to make the most of your available budget. Ad hoc media placements, job board contracts, social media marketing, digital performance media such as Google, programmatic advertising or print and above the line options; we can manage this for you. We know where your audience is and we create and implement compelling content while monitoring and optimising results. We use simple data dashboards to make reporting to your stakeholders easy by regularly highlighting key trends, optimisations made and results.

The candidate journey and experience

Absolutely vital to get right. An easy and intuitive application process, plenty of employment-related content on your website and social media to paint the full picture, a speedy yet objective assessment and selection process that keeps the candidate informed and engaged at each stage. All these factors mitigate drop-out of good applicants.

Hiring and onboarding

Now we’re at the sharp end of the process. Getting earlier aspects right means the offer to acceptance ratio should be high, but after that, the onboarding process needs to provide regular touch points for your candidate throughout their notice period, ensuring they arrive prepared and engaged.

Induction

This is important and needs to be comprehensive, properly tailored to each individual, and ensuring consistency with the employer brand you used to attract and engage them at the beginning of the process. This ensures the employee fits in quicker, becomes operational faster and ultimately can help lower early days attrition.

Results

We’ve created some brief and easily digested case studies on the optimised results and returns we have achieved for our clients:

Seven years of delivering increased value for Amazon

1,800,000

Applications generated

474,000

Delivery Partners hired

58.1%

Of all applications resulted in a successful hire in 2023

How we have partnered with Amazon to cost-effectively deliver phenomenal numbers of hires for the launch of their Flex programme across the UK. These individuals would enjoy great flexibility and intuitive technical support when delivering to customers’ homes.

Successful launch of the Flex employment product into a new market

193,000

Applications generated over two years

100%

of Sedan Delivery Driver target achieved

29%

Reduction in the cost per application year on year

How we successfully adapted the Flex proposition into a vastly different retail and recruitment market

Raising employer brand awareness and increasing quality applications in finance and technology

10

day reduction in Time to Hire

474,000

reduction in cost per application

1,200

more monthly applications via LinkedIn, boosting the ROI of the clients’ direct contract

Using sophisticated digital tactics to raise brand awareness of Liberty Global amongst potential candidates who might normally apply to better-known tech and finance companies.

8 years successfully supporting the early careers needs of this law firm

650

Plus applications generated each year

267,000

impressions year on year of additional brand awareness, resulting in a 30% increase in views

100%

Success rate for filling positions every year

Precise media planning and messaging to deliver graduate placements and two-year apprenticeships

Insights

We pride ourselves on keeping up to date with recruitment and employment trends and news, to better inform our clients and optimise the results of the work we do. Click on the links below to read what we think, what we like and what we share: