Effective Recruitment Marketing for Volume Hiring Companies
What we do
Award-winning employer marketing agency, optimised for your employer brand
We Optimise partners with companies that hire at scale. We attract, convert and retain large volumes of high quality candidates through optimised employer branding, data-driven attraction and creating friction-free candidate journeys.
We don’t compromise, we optimise.
What is recruitment marketing and why do you need it?
When you hire at scale, even minor issues can quickly become costly problems. Long or complicated candidate journeys lead to applicant drop-off, inconsistent employer branding weakens trust, and inefficient channels drive up the cost-per-hire.
End-to-end optimisation
As an award-winning recruitment marketing agency, we ensure that all aspects of the candidate-to-employee journey are as risk-free as possible. From guiding you on how to improve employer branding to understanding the market, your ideal candidates and the best channels to reach them, we create a candidate journey that is simple and intuitive.
We work as an extension of your team, assessing and making hiring decisions, and providing a comprehensive onboarding process from sourcing the candidate to induction and beyond. And all this is under-pinned by a consistent and authentic employer brand.
Why choose us?
Like our clients, if you recruit large numbers of employees while maintaining high quality standards and structured processes, you don’t need a generalist employer brand agency.
You need:
- Specialists in high-volume operational recruitment
- Data-driven optimisation, not just creative campaigns
- End-to-end thinking from attraction to onboarding
- Proven systems that work across thousands of hires
- A partner who understands operational realities
‘We Optimise’ encapsulates our core service delivery. In an industry that often lacks guaranteed outcomes, our data-driven strategies and meticulous human analysis consistently deliver measurable results.
We eliminate uncertainty from your recruitment strategy and find you the best possible candidates so you can focus on your core business.
Are you ready to be optimised?
Come and talk to us about your recruitment challenges and experience how we can optimise our approach and service delivery to give you the best possible outcomes.
Solutions
Successful recruitment and retention are not isolated actions. At We Optimise, we recognise that aligning and optimising a wide range of moving parts is essential for successful talent attraction. Our data-led approach to recruitment marketing also extends to other elements of the process, helping employers eliminate uncertainty from their recruitment strategy.
Employer brand
It all starts with your employer brand. There are many surveys pointing to the advantages to be gained from developing and managing an authentic and consistent employer brand. These range from greater awareness of you as a potential employer, being able to reach deeper into the passive candidate market, raising application levels and conversion at each stage, and creating real advocacy in the hires you make.
Market and candidate research
This helps you to better define where your employment proposition sits in the market, the competitiveness of your salary and benefits and where to reach the talent you need. This in turn helps you optimise the effectiveness of your talent acquisition budget.
Strategy, media planning, campaign activation & management
We know the most effective channels to achieve hiring objectives and we know how to make the most of your available budget. Ad hoc media placements, job board contracts, social media marketing, digital performance media such as Google, programmatic advertising or print and above the line options; we can manage this for you. We know where your audience is and we create and implement compelling content while monitoring and optimising results. We use simple data dashboards to make reporting to your stakeholders easy by regularly highlighting key trends, optimisations made and results.
The candidate journey and experience
Absolutely vital to get right. An easy and intuitive application process, plenty of employment-related content on your website and social media to paint the full picture, a speedy yet objective assessment and selection process that keeps the candidate informed and engaged at each stage. All these factors mitigate drop-out of good applicants.
Hiring and onboarding
Now we’re at the sharp end of the process. Getting earlier aspects right means the offer to acceptance ratio should be high, but after that, the onboarding process needs to provide regular touch points for your candidate throughout their notice period, ensuring they arrive prepared and engaged.
Induction
This is important and needs to be comprehensive, properly tailored to each individual, and ensuring consistency with the employer brand you used to attract and engage them at the beginning of the process. This ensures the employee fits in quicker, becomes operational faster and ultimately can help lower early days attrition.
Proven results at scale
Check out our case studies on the optimised results and returns we’ve achieved for our clients:
Seven years of delivering increased value for Amazon
1,800,000
Applications generated
474,000
Delivery Partners hired
58.1%
Of all applications resulted in a successful hire in 2023
How we have partnered with Amazon to cost-effectively deliver phenomenal numbers of hires for the launch of their Flex programme across the UK. These individuals would enjoy great flexibility and intuitive technical support when delivering to customers’ homes.
Successful launch of the Flex employment product into a new market
193,000
Applications generated over two years
100%
of Sedan Delivery Driver target achieved
29%
Reduction in the cost per application year on year
How we successfully adapted the Flex proposition into a vastly different retail and recruitment market
Raising employer brand awareness and increasing quality applications in finance and technology
10
day reduction in Time to Hire
93%
reduction in cost per application
1,200
more monthly applications via LinkedIn, boosting the ROI of the clients’ direct contract
Using sophisticated digital tactics to raise brand awareness of Liberty Global amongst potential candidates who might normally apply to better-known tech and finance companies.
8 years successfully supporting the early careers needs of this law firm
650
Plus applications generated each year
267,000
impressions year on year of additional brand awareness, resulting in a 30% increase in views
100%
Success rate for filling positions every year
Precise media planning and messaging to deliver graduate placements and two-year apprenticeships
Insights
We pride ourselves on keeping up to date with recruitment and employment trends and news, to better inform our clients and optimise the results of the work we do. Click on the links below to read what we think, what we like and what we share:
