Employer Branding Agency Services
A smooth and successful candidate to employee journey starts with an excellent employer brand.
With our expert employer branding strategy, you can position your company as the right choice for candidates. You’ll be able to reach deeper into the passive candidate market, increase applications and create real advocacy in the hires you make.
At We Optimise, we help large, multi-site companies turn employer branding into a measurable recruitment asset.
Why your employer brand matters
If you’re wondering why employer branding is important in a volume hiring environment, here’s the simple answer: Because small inefficiencies scale fast.
When you’re recruiting hundreds (or thousands) of frontline, operational or delivery-based roles across regions, every gap in your employer brand multiplies.
Employer branding corrects assumptions and, in a competitive market, helps you to stand out. It’s your distinctive identity – the look, feel and message that convinces top talent that your company is somewhere they want to work.
A strong employer brand improves:
- Application completion rates
- Interview attendance
- Offer acceptance rates
How we can help
We work specifically with volume hiring organisations to enhance employer brands and position your company as the best fit for employees.
If you’re wondering how to improve employer branding, or how to develop an employer branding strategy that works in high-volume recruitment, here’s our approach:
Recruitment marketing audit
We start with data and avoid any guesswork.
We analyse application and drop-off points, channel performance and regional variations. This helps us understand what actually drives successful hires in your environment, pinpoint any issues and provide a strategy for improvement including crafting compelling content to engage candidates.
Clear Employer Value Proposition (EVP)
We define a consistent, compelling Employer Value Proposition that works across regions, workforce types and campaign channels.
If you’re a multi-regional employer, consistency is key, especially when attracting new talent. Your message in Manchester must align with your message in Milton Keynes, while still feeling locally relevant.
Candidate journey optimisation
We align your employer brand across:
- Careers sites
- Job adverts
- Paid campaigns
- Application journeys
- Communication touchpoints
- Onboarding content
For high volume hiring, we understand:
- Speed-to-hire pressure
- Compliance demands
- Regional workforce challenges
- Cost sensitivity
- The operational realities of frontline workforces
Proven results at scale
Check out our case studies on the optimised results and returns we’ve achieved for our clients:
Seven years of delivering increased value for Amazon
1,800,000
Applications generated
474,000
Delivery Partners hired
58.1%
Of all applications resulted in a successful hire in 2023
How we have partnered with Amazon to cost-effectively deliver phenomenal numbers of hires for the launch of their Flex programme across the UK. These individuals would enjoy great flexibility and intuitive technical support when delivering to customers’ homes.
Successful launch of the Flex employment product into a new market
193,000
Applications generated over two years
100%
of Sedan Delivery Driver target achieved
29%
Reduction in the cost per application year on year
How we successfully adapted the Flex proposition into a vastly different retail and recruitment market
Raising employer brand awareness and increasing quality applications in finance and technology
10
day reduction in Time to Hire
93%
reduction in cost per application
1,200
more monthly applications via LinkedIn, boosting the ROI of the clients’ direct contract
Using sophisticated digital tactics to raise brand awareness of Liberty Global amongst potential candidates who might normally apply to better-known tech and finance companies.
8 years successfully supporting the early careers needs of this law firm
650
Plus applications generated each year
267,000
impressions year on year of additional brand awareness, resulting in a 30% increase in views
100%
Success rate for filling positions every year
Precise media planning and messaging to deliver graduate placements and two-year apprenticeships
Ready to turn employer branding into a performance driver?
If your hiring volumes are increasing but conversion rates aren’t, or if cost-per-hire is rising without clear visibility into why, you may need an employer branding agency.
We Optimise is an award-winning agency that helps businesses attract talented people through the power of employer branding and recruitment marketing.
Discover the difference with us and hire smarter, faster and more consistently.
Fill in the form or contact our team on +44(0)1992 536272.